Our Story
Built by Restaurateurs,
PicTables was founded because we were tired of watching great UK restaurants overpay for reservation systems that worked against them. We built something better.
PicTables was founded because we were tired of watching great UK restaurants overpay for reservation systems that worked against them. We built something better.
Our Story
PickTables was founded by a team with deep roots in the hospitality industry. Having spent years working across restaurants, they experienced first-hand the challenges of managing bookings, handling busy services, and relying on reservation platforms that often prioritised their own profits over the needs of restaurants.
Frustrated by high per-cover commissions, lack of transparency, and systems that took control away from restaurant owners, they set out to create a better alternative.
At the time, most reservation tools available to independent restaurants were either too costly, overly complex, or designed in a way that benefited the platform rather than the business using it.
PickTables was built to change that.
“We built the system we always wished existed—fair pricing, simple tools, and real support from people who understand hospitality.”
Why We Exist
PicTables is built around the real challenges UK restaurant operators face every day. Each service works independently — or even better, together.
To give every UK restaurant — from the smallest village bistro to the busiest city-centre venue — the reservation tools they deserve, at a price that's fair and a service that actually helps.
A UK hospitality industry where independent restaurants compete on an equal footing — with the same quality of technology available to them as the big chains, without the big costs.
We will never charge per-cover commissions. We will never run ads in your restaurant's name. We will always answer the phone. These are commitments we make to every customer, every day.
What We Believe
These aren’t marketing words on a wall. They’re the reasons we make the decisions we make, every single day.
No hidden fees. No surprise commissions. No small print designed to confuse. Every charge we make is visible, predictable, and fair. That's what we'd want as restaurant operators, so it's what we deliver.
Every feature we build starts with one question: does this make life easier for a restaurant team on a busy Friday night? If the answer isn't clearly yes, we don't build it.
The best restaurant technology is the kind that staff learn in minutes and guests use without instructions. We invest as much effort in removing complexity as we do in adding capability.
When something goes wrong at 7pm on a Saturday, you need to speak to a human who understands what you're going through. Our UK-based support team is staffed by people with hospitality experience.
Integrations
Let diners book directly from Google Search and Google Maps.
Accept bookings directly from your social media pages.
Sync with Square, Lightspeed, Clover, and other popular POS platforms.
Connect Mailchimp, Klaviyo, or Campaign Monitor for automated marketing.
Send automated reminders via Twilio, AWS SNS, and other SMS providers.
Capture reviews and manage your TripAdvisor presence from one place.
Take deposits and pre-payments via Stripe, SumUp, and PayPal.
Export data to Google Analytics, Power BI, or your own reporting tools.
PicTables is exactly what the UK independent restaurant sector needs — practical, affordable, and built by people who understand the reality of running a busy dining room."
"In a market dominated by platforms that charge per cover, PicTables offers a genuinely different model — and the restaurants using it are noticing the difference to their bottom line."
"A refreshing approach to reservation technology. The flat-fee model and UK-based support make PicTables a strong contender for any independent operator looking to take control of their bookings."
PickTables is an online table reservation system that helps restaurants manage bookings, reduce manual work, and improve customer experience through real-time scheduling.
An online booking system like PickTables increases efficiency, reduces phone calls, minimizes errors, and allows customers to book instantly—leading to higher customer satisfaction and more reservations.
Yes, PickTables integrates seamlessly with your website, allowing customers to book tables directly without being redirected to third-party platforms.
Absolutely. PickTables is designed for all types of food businesses, including cafés, small restaurants, fine dining venues, and large chains.
Yes, customers can make reservations anytime, even outside your business hours, helping you capture more bookings.
Yes, you can easily control table layouts, seating capacity, and time slots through a simple dashboard.
Yes, PickTables follows modern security practices to ensure that all customer booking data is safe and protected.
Info@picktables.com
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